Clean Energy Game

“Is that a photovoltaic array on that building? Grab it.” “There’s a plaque that says this place is certified LEED Gold. Wonder if they got a grant from Massachusetts for an energy project . . . I put in the

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Posted in Efficiency, Energy, Innovation, Marketing, Renewables, Solar, Wind

Efficiency Lessons from Aviation

At 30,000 feet, still a long way from the runway at San Francisco, the 777 pilots reduced their thrust levers to idle . . . all the way to touchdown. Referred to as a continuous descent approach, or CDA, this

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Posted in Efficiency, Energy, Innovation

Nantucket Wind

There was a windmill off Nantucket . . .

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Posted in Energy, Tales From the Road

Hacking for Massachusetts Clean Energy

I got involved on a personal level with Code for Boston because it struck me as way to bring a new dimension of innovation to Massachusetts’ clean energy sector.

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Posted in Collaboration, Efficiency, Energy, Innovation, Solar

Let ‘em Play (not all change has to do with technology)

Major League Baseball recently prohibited a pitcher’s fake throw to third, followed by a pickoff attempt at first. It’s now a balk. “The one constant through all the years, Ray, has been baseball,” noted character Terence Mann in the movie Field

Posted in Tales From the Road, Uncategorized

Solar + Home Energy Data: Now It Makes Sense

It’s surprised me as a marketing professional in the clean energy sector that I have never purchased an Internet dashboard or countertop display to guide our household energy use with a goal to reduce how fast the electric meter spins. But my interest was piqued when we installed solar electric panels on our roof. Solar PV and efficiency make good bedfellows.

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Posted in Efficiency, Energy, Marketing, Solar

Differentiate Your Clean Energy Company Through Marketing

Clean energy and other sustainability companies need to motivate the market and drive potential customers to action. That is a function of marketing, a discipline frequently foreign to the individuals who run young clean techs.

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Posted in Energy, Marketing, Tales From the Road

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