Software, Airplanes and Complexity – A Landmark Crash?

“FRANKFURT and LONDON—The crash of an Airbus A400M airlifter that killed four people on May 9 may have been caused by new software that cut off the engine-fuel supply, industry sources have said.” (Aviation Week) Was this a landmark crash? Was this the

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Posted in Innovation

Take Two Aspirin and Call Me in the Morning – Branding Can Cause Headaches

Take two aspirin and call me in the morning. That was doctors’ advice for any undetermined malady when I was growing up. It became a running gag, and joke or not, it signified the strength of the aspirin brand. So,

Posted in Innovation, Marketing, Product Marketing

Does STEM Education Have It Backwards?

When I was in high school, wannabe science wonks like me took biology, chemistry, and physics, in that order. Today, shouldn’t core science education start with physics, progress to chemistry and culminate with biology, arguably the most integrative branch of science?

Posted in Education

Maybe it’s Okay to Text if the Car is Driving

Maybe in-car apps and autonomous vehicles, despite the issues intrinsic to each, are two evolving technologies that need each other.

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Posted in driving while distracted, Innovation, Tales From the Road

Clean Energy Game

“Is that a photovoltaic array on that building? Grab it.” “There’s a plaque that says this place is certified LEED Gold. Wonder if they got a grant from Massachusetts for an energy project . . . I put in the

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Posted in Efficiency, Energy, Innovation, Marketing, Renewables, Solar, Wind

Efficiency Lessons from Aviation

At 30,000 feet, still a long way from the runway at San Francisco, the 777 pilots reduced their thrust levers to idle . . . all the way to touchdown. Referred to as a continuous descent approach, or CDA, this

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Posted in Efficiency, Energy, Innovation

Nantucket Wind

There was a windmill off Nantucket . . .

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Posted in Energy, Tales From the Road

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