Missing Link in CRM white paper

Missing Link in CRM white paper

This white paper, written by Tom Witkin when he was at SiteScape, Inc., explained that most customer relationship management (CRM) activities only set the stage for a much tighter, more intimate relationship between vendor and customer. The evidence, based on SiteScape’s years of experience with enterprise collaboration, strongly suggested that collaborating with customers enables them to better communicate their needs. That way, marketing and sales people can match requirements with the right products and services, and the right message.


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Contact Info
m: 978-618-0377 / h: 978-443-0975