About Inflection Points

Inflection Points in Emerging Technology – Tom Witkin’s personal blog

New companies developing emerging technologies – and I’m thinking predominately about technologies with potential for global impact on clean energy and climate change – are often dominated by scientists and engineers. To be sure, the technology is critical. But, to make a critical difference – to produce societal “inflection points” – these nascent firms and their cool stuff have to be embraced by the marketplace.

Too often, telling the story and creating the buzz – marketing – gets left in the dust. That can delay market adoption. As I told one start-up client overly focused on product development, “You are going to have the best product in the world for XYZ when you close the doors.”

The world of enterprise software and web applications has evolved product marketing techniques to new heights. (Some would argue that the buzz sometimes gets way out in front of product development, a different problem.)

The goal of this blog is to explore the world of emerging trends and initiatives, especially in the cleantech arena, and help develop and expose  techniques that can drive adoption through the right mix of technology, financial and organizational structures, postioning, and getting out the story: Help create and accelerate the inflection points.

Your comments are welcomed and encouraged.

The Picture

Yes, in the picture I’m the one flying the glider – really, a solar-powered airplane – that’s landing.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Contact Info
m: 978-618-0377 / h: 978-443-0975
%d bloggers like this: