Blog Archives

Take Two Aspirin and Call Me in the Morning – Branding Can Cause Headaches

Take two aspirin and call me in the morning. That was doctors’ advice for any undetermined malady when I was growing up. It became a running gag, and joke or not, it signified the strength of the aspirin brand. So,

Posted in Innovation, Marketing, Product Marketing

Clean Energy Game

“Is that a photovoltaic array on that building? Grab it.” “There’s a plaque that says this place is certified LEED Gold. Wonder if they got a grant from Massachusetts for an energy project . . . I put in the

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Posted in Efficiency, Energy, Innovation, Marketing, Renewables, Solar, Wind

Solar + Home Energy Data: Now It Makes Sense

It’s surprised me as a marketing professional in the clean energy sector that I have never purchased an Internet dashboard or countertop display to guide our household energy use with a goal to reduce how fast the electric meter spins. But my interest was piqued when we installed solar electric panels on our roof. Solar PV and efficiency make good bedfellows.

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Posted in Efficiency, Energy, Marketing, Solar

Differentiate Your Clean Energy Company Through Marketing

Clean energy and other sustainability companies need to motivate the market and drive potential customers to action. That is a function of marketing, a discipline frequently foreign to the individuals who run young clean techs.

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Posted in Energy, Marketing, Tales From the Road

“Destination Collaboration” – Stillborn?

Organizations don’t collaborate because it’s just too hard. Is it because “destination collaboration” is a failure?

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Posted in Blogroll, Collaboration, Email, Marketing, Tales From the Road, Uncategorized

Changing habits for renewables success

One of the most active cleantech investors, Vinod Khosla, made an interesting statement last Fall quoted in the San Francisco Chronicle: “Anything that requires people to change their habits has a low probability of success.” A pretty cynical, discouraging view when you think about our energy needs, priorities and what has to change. But, when gasoline hit $4.00 a gallon, we saw demand for gas guzzling SUVs drop off precipitously in favor of smaller, more fuel efficient cars. There was a visceral reaction – sticker shock – at fill-up time. How will we as a nation help achieve Obama’s goal to embrace renewable energy alternatives if we don’t experience energy price movements big enough to affect our habits in ways that produce strong reactions that counter Khosla’s view? If we want renewable energy initiatives to take hold broadly, marketing needs to become a key weapon in the fight – right now.

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Posted in Blogroll, Email, Energy, Marketing, Tales From the Road, Uncategorized

Intel Inside your car?

Andy Grove, former chairman of Intel, is reported to be pushing his old firm to become a manufacturer of electric car batteries. The December 12 WSJ report cites Grove’s advice as a potential solution to the microprocessor company’s “[struggle] to

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Posted in Blogroll, Energy, Marketing, Tales From the Road, Uncategorized
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