Blog Archives

Let ’em Play (not all change has to do with technology)

Major League Baseball recently prohibited a pitcher’s fake throw to third, followed by a pickoff attempt at first. It’s now a balk. “The one constant through all the years, Ray, has been baseball,” noted character Terence Mann in the movie Field

Posted in Tales From the Road, Uncategorized

Open letter to Alan Mulalley, CEO of Ford Motor Company

Ford created a striking product differentiator through Ford’s new Sync technology. The dashboard displays and driver interface are impressive and sexy. But, change the direction Ford is taking with “Sync” before its cars start killing the people we love. Listen to the growing body of research that tells us that 60-mile-an-hour Internet cafés will be killers.

Posted in Blogroll, driving while distracted, Tales From the Road, Uncategorized

Cutting Energy Use In Your Town

Now that your town or school system has pared every other cost to the bone, have they turned to cutting energy expenditures as a way to help balance the budget? A true systems approach, even for one part of a small municipality, isn’t easy. Does your community have all the resources to make rational energy decisions? Here’s my idea . . .

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Posted in Blogroll, Collaboration, Energy, Tales From the Road, Uncategorized

“Destination Collaboration” – Stillborn?

Organizations don’t collaborate because it’s just too hard. Is it because “destination collaboration” is a failure?

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Posted in Blogroll, Collaboration, Email, Marketing, Tales From the Road, Uncategorized

Give the new Secretary of Energy a chance

“A Nobel scientist is more likely to figure out Washington than a career politician is to figure out how to deal with carbon sequestration,” noted Dan Leistikow, the Energy Department’s director of public affairs, in a recent NY Times article.

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Posted in Blogroll, Energy, Tales From the Road, Uncategorized

Changing habits for renewables success

One of the most active cleantech investors, Vinod Khosla, made an interesting statement last Fall quoted in the San Francisco Chronicle: “Anything that requires people to change their habits has a low probability of success.” A pretty cynical, discouraging view when you think about our energy needs, priorities and what has to change. But, when gasoline hit $4.00 a gallon, we saw demand for gas guzzling SUVs drop off precipitously in favor of smaller, more fuel efficient cars. There was a visceral reaction – sticker shock – at fill-up time. How will we as a nation help achieve Obama’s goal to embrace renewable energy alternatives if we don’t experience energy price movements big enough to affect our habits in ways that produce strong reactions that counter Khosla’s view? If we want renewable energy initiatives to take hold broadly, marketing needs to become a key weapon in the fight – right now.

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Posted in Blogroll, Email, Energy, Marketing, Tales From the Road, Uncategorized

Cleaner cars . . . too late?

President Obama has quickly reversed the Bush administration’s stonewalling of California’s efforts to further limit pollution and failure to create regulations to implement a 2007 Department of Transportation law requiring a 40 percent improvement in gas mileage for autos and light trucks by 2020. At last, especially in light of the National Academy of Sciences report that “Turning off the carbon dioxide emissions won’t stop global warming.”

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Posted in Blogroll, Energy, Tales From the Road, Uncategorized
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