Experience

Enerscore, Inc., Present                                                                      Belmont, Massachusetts
Chief Marketing Officer

MASS. DEPT OF ENERGY RESOURCES, 2009-2015                       Boston, Massachusetts
Manager, Marketing & Collaboration & Business Lead,
EEA IT Governance Board 2011-2014

  • Maximized impact of programs through social media, web presence, outreach and measurement
  • Led product marketing for software to help citizens find and use incentives for clean energy upgrades
  • Introduced and manage online collaboration in sixty person department
  • Designed and implemented a cloud computing process for submission of municipal applications to state energy programs that improved user experience and cut review times in half

SPEAKLIKE, Inc., 2008                                                                 New York, NY

Interim Chief Marketing Officer. Repositioned B2B language translation venture – combined algorithms with crowd sourcing – and increased investor and customer traction that enabled continued operations

SITESCAPE, Inc., 2004-2008                                                         Maynard, MA

VP of Marketing, 2007-2008

  • Launched new-generation, open source web collaboration competitor to MS Sharepoint on a shoestring
  • Grew market awareness and leads that stabilized revenue
  • Created compelling user experience by focusing development team on real-world business cases
  • Translated value proposition into investment presentations that facilitated acquisition by Novell

Director of Market Development, 2004 -2007

  • Developed targeted solutions that opened new markets leading to a double-digit increase in sales
  • Built customer loyalty through business consulting
  • Conveyed the benefits of a technical product through online demos

Acting Director of Sales Engineering, 2006

  • Worked with sales force to define product needs for engineering team based on customer interactions
  • Customized product demos for key prospects


THE SPEEDWORK COMPANY
Inc., 1998-2004                            Sudbury, MA
Co-Founder & President

  • Opened new markets for project management applications by combining a simple project approach with tools for workgroups using Lotus Notes
  • Launched the SpeedWork software product and directed product life cycle through three major releases
  • Defined product requirements, user interface design, product launch, and all aspects of marketing to enable users to manage complex projects with no formal training in project management science

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Contact Info
m: 978-618-0377 / h: 978-443-0975