Nantucket Wind

There was a windmill off Nantucket . . .

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Posted in Energy, Tales From the Road

Hacking for Massachusetts Clean Energy

I got involved on a personal level with Code for Boston because it struck me as way to bring a new dimension of innovation to Massachusetts’ clean energy sector.

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Posted in Collaboration, Efficiency, Energy, Innovation, Solar

Let ’em Play (not all change has to do with technology)

Major League Baseball recently prohibited a pitcher’s fake throw to third, followed by a pickoff attempt at first. It’s now a balk. “The one constant through all the years, Ray, has been baseball,” noted character Terence Mann in the movie Field

Posted in Tales From the Road, Uncategorized

Solar + Home Energy Data: Now It Makes Sense

It’s surprised me as a marketing professional in the clean energy sector that I have never purchased an Internet dashboard or countertop display to guide our household energy use with a goal to reduce how fast the electric meter spins. But my interest was piqued when we installed solar electric panels on our roof. Solar PV and efficiency make good bedfellows.

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Posted in Efficiency, Energy, Marketing, Solar

Differentiate Your Clean Energy Company Through Marketing

Clean energy and other sustainability companies need to motivate the market and drive potential customers to action. That is a function of marketing, a discipline frequently foreign to the individuals who run young clean techs.

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Posted in Energy, Marketing, Tales From the Road

Open letter to Alan Mulalley, CEO of Ford Motor Company

Ford created a striking product differentiator through Ford’s new Sync technology. The dashboard displays and driver interface are impressive and sexy. But, change the direction Ford is taking with “Sync” before its cars start killing the people we love. Listen to the growing body of research that tells us that 60-mile-an-hour Internet cafés will be killers.

Posted in Blogroll, driving while distracted, Tales From the Road, Uncategorized

Cutting Energy Use In Your Town

Now that your town or school system has pared every other cost to the bone, have they turned to cutting energy expenditures as a way to help balance the budget? A true systems approach, even for one part of a small municipality, isn’t easy. Does your community have all the resources to make rational energy decisions? Here’s my idea . . .

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Posted in Blogroll, Collaboration, Energy, Tales From the Road, Uncategorized
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