Blog Archives

Nantucket Wind

There was a windmill off Nantucket . . .

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Posted in Energy, Tales From the Road

Hacking for Massachusetts Clean Energy

I got involved on a personal level with Code for Boston because it struck me as way to bring a new dimension of innovation to Massachusetts’ clean energy sector.

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Posted in Collaboration, Efficiency, Energy, Innovation, Solar

Solar + Home Energy Data: Now It Makes Sense

It’s surprised me as a marketing professional in the clean energy sector that I have never purchased an Internet dashboard or countertop display to guide our household energy use with a goal to reduce how fast the electric meter spins. But my interest was piqued when we installed solar electric panels on our roof. Solar PV and efficiency make good bedfellows.

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Posted in Efficiency, Energy, Marketing, Solar

Differentiate Your Clean Energy Company Through Marketing

Clean energy and other sustainability companies need to motivate the market and drive potential customers to action. That is a function of marketing, a discipline frequently foreign to the individuals who run young clean techs.

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Posted in Energy, Marketing, Tales From the Road

Cutting Energy Use In Your Town

Now that your town or school system has pared every other cost to the bone, have they turned to cutting energy expenditures as a way to help balance the budget? A true systems approach, even for one part of a small municipality, isn’t easy. Does your community have all the resources to make rational energy decisions? Here’s my idea . . .

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Posted in Blogroll, Collaboration, Energy, Tales From the Road, Uncategorized

“Destination Collaboration” – Stillborn?

Organizations don’t collaborate because it’s just too hard. Is it because “destination collaboration” is a failure?

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Posted in Blogroll, Collaboration, Email, Marketing, Tales From the Road, Uncategorized

Give the new Secretary of Energy a chance

“A Nobel scientist is more likely to figure out Washington than a career politician is to figure out how to deal with carbon sequestration,” noted Dan Leistikow, the Energy Department’s director of public affairs, in a recent NY Times article.

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Posted in Blogroll, Energy, Tales From the Road, Uncategorized

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