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Changing habits for renewables success

One of the most active cleantech investors, Vinod Khosla, made an interesting statement last Fall quoted in the San Francisco Chronicle: “Anything that requires people to change their habits has a low probability of success.” A pretty cynical, discouraging view when you think about our energy needs, priorities and what has to change. But, when gasoline hit $4.00 a gallon, we saw demand for gas guzzling SUVs drop off precipitously in favor of smaller, more fuel efficient cars. There was a visceral reaction – sticker shock – at fill-up time. How will we as a nation help achieve Obama’s goal to embrace renewable energy alternatives if we don’t experience energy price movements big enough to affect our habits in ways that produce strong reactions that counter Khosla’s view? If we want renewable energy initiatives to take hold broadly, marketing needs to become a key weapon in the fight – right now.

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Posted in Blogroll, Email, Energy, Marketing, Tales From the Road, Uncategorized

Inelasticity, SUVs and Idling

At my town’s several schools, legions of SUVs line up each day as much as twenty minutes before dismissal so they can be near the head of the line. And, many sit there with the engine running for the duration. Just imagine their carbon footprint; the greenhouse gases emitted for no good reason. Add that to the waste of fuel. And, no, this behavior, from what I observed, didn’t abate when gasoline topped $4.00 a gallon. We are an inelastic town.

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Posted in Energy, Uncategorized

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